Leica Q2 DISNEY “100 Years of Wonder”

Leica Q2 DISNEY "100 Years of Wonder"

The Story

From the very beginning of its activities in the 1920s, the Walt Disney company has used the best techniques to produce animated films of the highest quality that, 100 years later, continue to enchant young and old alike. One of these cuttingedge techniques was a highly advanced way of making storyboards for animated films. Walt Disney was very keen to be precise and to give a clear idea of the movement of the characters and the motion in the scenes even, right from the storyboard. Considering the creative tools available to him at the time, Walt Disney used the Leica for his storyboards, a revolutionary camera designed and manufactured in Germany, compact, unique in its kind and extremely easy to use compared to what was being done in photography at the time, but also with an exceptional quality image result.

The Walt Disney Company even went so far as to use the term Leica Reel to refer to its animated storyboards and thus give a poetic name to what today, in technical terms, is called "animatics". On the occasion of the 100th anniversary of the Walt Disney Company, an entertainment company that celebrates “100 Years of Wonder”, it was time to reveal to all fans of Walt Disney's animated pictures that behind their storyboards, behind the cartoons that have fascinated generations, is Leica. Companies like Disney and Leica have known how to work together to improve the quality of the images they both produce, first and foremost, to make children and people dream in the view of unforgettable images.

Disney's Leica cameras and projectors changed the techniques of animated film so profoundly and permanently that the term "Leica Reel" was coined in the early days. A "Leica Reel" is a storyboard technique that combines illustrations and soundtrack. The images align with prominent sound details and are linked to the sound as a photograph. This gives you a sense of the pace of a sequence. It’s how precisely coordinated storyboards are created. Stories that get under your skin and go straight to your heart.

We share a passion for storytelling with Disney. But above all, a visionary demand for quality. To revolutionise the techniques of animated film, Walt Disney used Leica from the very beginning. Since then, Disney has been animating its cartoon storyboards with Leica cameras and projectors. To celebrate Disney's 100th anniversary, we now reveal the well-kept secret of our collaboration with the limited edition Leica Q2 | Disney "100 Years of Wonder".

Limited special edition for unlimited fun

Just one look at the Leica Q2 | Disney "100 Years of Wonder" reveals the collaboration between the two traditional companies. The cover of the special edition shows Mickey Mouse, Disney's best-known character and one of the world's most famous personalities. The drawings from 1937 were penned by Don Towsley, one of Disney's most renowned animators. From around this time, Disney also used Leica cameras and projectors to bring storyboard animations to life. Other design details are embossed on the camera’s top plate and display glass. The limited production run of 500 also includes a specially designed rope strap, a dust bag in matching design and a certificate of authenticity. Wrapped in specially designed packaging that, as soon as you unpack it, heightens the anticipation of a camera that you can use to tell your own fascinating stories.

The essentials

•  47.3 MP full-frame sensor
•  Limited to 500 units worldwide
•  Unique design created in collaboration with Disney
•  Exclusive set with specially designed dust bag, cotton strap, certificate of authenticity and edition packaging
•  Stylish design features: discreet Mickey Mouse print on the camera’s top plate and Disney logo engraved under the back display glass, plus special serial number
•  Made in Germany